Updated: 24th February 2018

You Can Virtually Explore BMW’s New X2 With Microsoft’s HoloLens

You Can Nearly Explore BMW’s New X2 Together With Microsoft’s HoloLens

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BMW and Microsoft have teamed up to produce a unique promotional adventure to observe the launch of their X2.

The marketing centers on a mixed reality program known as the BMW X2 Holo Experience. It runs to the Microsoft HoloLens also allows users to experience “entertaining challenges” such as directing the crossover out of a maze or offering the model a special paint job.

The X2 Holo Experience will soon be available at personal events in addition to BMW dealerships and BMW brand adventure facilities. Visitors will have the ability to bring a holographic selfie using the car and then have a test drive of the actual model.

Based on BMW communications boss Uwe Dreher, “The X2 will interest a comparatively new, young and digitally-savvy target group that’s also searching for unique and contemporary adventures from communications. The Holo Experience provides the desirable technical wow-effect, which we hope will maximize our appeal to this target group in a fun and entertaining way, using advanced technology.”

Last month the BMW X2 was unveiled and it resembles a huge hatchback instead of a crossover that was traditional. Back in Europe, the model is going to be offered with a 2.0-liter TwinPower Turbo lookup engine that develops 192 PS (141 kW) and 280 Nm (206 lb-ft) of torque in addition to a 2.0-liter four-cylinder diesel with outputs of 190 PS (140 kW) and 231 PS (170 kW).

U.S. clients can look forward to a turbocharged 2.0-liter four-cylinder producing 228 hp (170 kW) and 258 lb-ft (349 Nm) of torque.


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