Updated: 24th February 2018

Microsoft’s HoloLens to Direct the growth of reality devices

New research has predicted that blended reality devices such as Microsoft’s HoloLens will start gaining revenue momentum include 2019.

This forecast comes from CCS Insight, together with the analyst company believing that 2018 will indicate the beginning of increase in adoption of AR (augmented reality) devices. Also, ‘improved AR’ hardware (that is what CCS calls mixed fact devices) such as HoloLens will start to cause ripples on the marketplace in 2018 (in terms of both consumers and enterprise), leading to additional growth the next year.

CCS Insight analyst George Jijiashvili observed: “Enhanced AR devices such as Microsoft’s HoloLens and Magic Leap’s upcoming solution will [start] to impact the marketplace, although the volume will initially be small and will just start building after 2019.”

At the stage, sales might be pushed further by the next-gen HoloLens — should it be ready by then.

Smart glasses

The forecast for 2021 is that 8.6 million AR devices are going to be shipped in complete, and of them, 7.1 million will be smart glasses, together with all the remaining 1.5 million being improved AR devices. Nearly half of this hardware will be sold to companies.

Jijiashvili mentioned: “AR will create 26 percent of those [VR and AR] marketplace worth despite contributing just 9 percent of this volume. Again, this is because of their high ASP, which will be encouraged particularly by improved AR devices chiefly targeted at enterprises.”

CCS further predicted that total shipments of VR and AR devices will reach 99 million units at 2021, for total earnings of almost $12 billion (#9 billion).

For this year, the analyst company forecasts that 16 million VR and AR devices will send from the end of 2017, and it can be significantly more than healthy yearly development of 47 percent. The huge majority of those shipped devices are going to be VR, also (more economical) smartphone-based VR goods at the — 13 million of these.