It seems fitting that Time magazine’s first augmented reality cover is a issue guest edited by Bill Gates, because the firm he founded is currently directing the AR cost through the HoloLens.
There’s also a certain irony that the AR experience, including narration in Gates, is enabled through apparatus introduced by Steve Jobs, thinking about the famed feud between the tech titans when they helmed Microsoft and Apple, respectively.
On Thursday, the magazine shown that you can now install the Life VR app on your iPhone or even iPad and scan the cover of the Jan. 5 issue to experience the AR content for yourself. The app can also be available on Android, which appears to be Gates’ preferred mobile platform.
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Dubbed the “Optimist” issue, the magazine comprises an AR attribute narrated by Gates that tells the story of an undercover kid, who Gates met in 2012 and consumes as an illustration of diminished child mortality rates worldwide. The issue also includes an report and accompanying AR articles from fellow juvenile Bono, whose band, U2, has enjoyed a comfortable relationship with Apple.
Although this is the first AR pay for Time, the clinic has become routine for Time Warner publications, including Sports Illustrated along with Entertainment Weekly. Other periodicals, such as GQ along with also the Washington Post, also have adopted the technology.
Magazines and newspapers are well-suited for AR, believing their static images can quickly act as markers for tripping content. Additionally, AR helps publishers add value to their own traditional formats by copying visual and audio content.
If Time can only do Gates a strong and possibly think of a HoloLens-friendly variant of the cover, then the historical interactive press occasion would be complete.
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